Cookie Policy

Last updated: April 2026

This Cookie Policy explains what cookies are, how Zyra Fitwear uses them on our website, and your choices regarding cookies. By continuing to use our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone or tablet) when you visit a website. They allow the website to recognise your device and remember certain information about your visit, such as your preferences or the contents of your shopping cart.

Cookies are widely used across the web to make websites work more efficiently and to provide useful information to site owners.

2. How We Use Cookies

We use cookies to improve your experience on the Zyra Fitwear website. Below is a description of each type of cookie we may use:

2.1 Essential Cookies

These cookies are strictly necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as logging in, adding items to your cart or filling in forms.

Session management (keeping you logged in during a browsing session)
Shopping cart functionality
Security and fraud prevention
Shopify platform cookies required for checkout

Legal basis: These cookies do not require consent as they are essential for the service to function.

2.2 Analytical / Performance Cookies

These cookies allow us to understand how visitors interact with our website by collecting information anonymously. This helps us improve the structure and content of our site over time.

Google Analytics — tracks page visits, session duration and navigation paths
Shopify analytics — monitors store performance and conversion data

Legal basis: Consent. These cookies are only set if you accept non-essential cookies.

2.3 Functional Cookies

Functional cookies enable our website to remember choices you make and provide enhanced, more personalised features. For example:

Remembering your language or currency preference
Remembering items in your wishlist or recently viewed products
Personalising your browsing experience based on previous visits

Legal basis: Consent.

2.4 Marketing / Targeting Cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user. These may include:

Meta Pixel (Facebook/Instagram advertising)
Google Ads and remarketing cookies
TikTok Pixel (if applicable)

These cookies may share data with advertising platforms in order to show you relevant ads for Zyra Fitwear on third-party sites. We do not sell your personal data to advertisers.

Legal basis: Consent. You must opt in to these cookies.

3. Third-Party Cookies

Some cookies on our website are set by third parties (e.g. Shopify, Google, Meta). These third parties have their own privacy policies which govern how they use your data. We encourage you to review their policies independently.

4. Managing Your Cookie Preferences

You can manage your cookie preferences at any time through:

Our cookie consent banner displayed on your first visit to the site
Your browser settings — most browsers allow you to refuse or delete cookies. Please refer to your browser's help section for instructions
Third-party opt-out tools such as the Google Analytics Opt-out Browser Add-on

Please note that disabling certain cookies may affect the functionality of our website, including your ability to complete a purchase.

5. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology or legal requirements. We encourage you to review it periodically.

6. Contact

If you have questions about our use of cookies:
📧 contact@zyrafitwear.com